Bang & Olufsen is known for its products which every time created a new user experience and earned an iconic status, a lasting value. Is this still the case? Is it still possible to permanently satisfy the buyer? We know that nowadays with Hi-Tech products it is explicitly all about trends which do not follow certain standards, such as sustainability, longevity of the product etc.
At Bang & Olufsen, we recognize the importance of identifying, cultivating and maximizing our strengths. Our core competences are the glue that binds us together as a company and the engine of new business development. Although we have many areas of expertise, we have identified not just three, but EIGHT areas, which we refer to as core competence areas – quality, picture, sound, user interaction, design, integration, mechanical movements, materials and finish.
