May 18th, 2009
Scott Klinker thoughts about relation between design and innovation and challenges for designers today.
What is the role of design in innovating new products in a global market? How do designing and innovating coexist and interact in the development process of new products?
Design excels at communicating new cultural ideas to the public by giving form to user experience. Innovation excels at defining design and business opportunities to improve strategic business models. These processes are often layered together and happen concurrently. Truly transformational ideas will push to the cutting edge of both communication and strategy. MORE…
