Happy People Telling Stories, Jan Egil & Stefan Dahlkvist, Moods of Norway; Norway

“HAPPY PEOPLE TELLING STORIES,” OCT 23-24, LJUBLJANA
Jan Egil & Stefan Dahlkvist, Moods of Norway; Norway

Moods of Norway began in Honolulu, Hawaii as an after-party idea between the company’s two designers Simen Staalnacke and Peder Børresen. Simen and Peder wanted to tell stories from Norway and make clothes for different moods, which is why every Moods of Norway item has a small Norwegian detail or twist to it.
Jan Egil grew up in Stryn, Norway and established his first business at 16, a night club in the Norwegian country side. At 36, he is co-founder and financial director of moods of Norway, handling the daily operations of this lifestyle design brand, and responsible for drawing the line between art and commercial products. Egil also works with the design process and to help bring new Moods of Norway concepts/product categories to the world.
With a Bachelor of Communications from Göteborg University in Sweden, Stefan Dahlkvist is the international sales manager for Moods of Norway and is also active in the concept development/design of the brand. At 34, he works closely with the company’s sales agents in Japan, Spain, Benelux, Germany, Scandinavia, Iceland and USA. Together with the company’s design duo, Dahlkvist forms new collections to fit under the moods of Norway concept umbrella, and is also involved with shaping new product categories.

Returning to the country known for polar bears and expensive gasoline, the designer duo drew their lines for the coming collections. The Moods Of Norway brand has its headquarters and showroom in the town of Stryn (population 5750), a place known for glaciers, salmon fishing and one newly-opened escalator.
Little Moods of Norway has been operating on the international fashion dance floor for just six years now, but the philosophy is still the same. Their main goal, besides making their grandmothers happy, is to make happy cloths for happy people around the world.
What role does design play in creating a strong and effective fashion/clothing experience? Behind the brand is an international lifestyle design concept that combines products with a twist of Norwegian history, culture, heritage and tradition. Nature – and the very special Norwegian natural environment – plays a big part in the brand identity and ultimate brand experience.
As a lifestyle clothing/fashion brand, it plays on – celebrates – international travel, a love of colourful play and fun, board sports and music in their clothing, shoes, cosmetics, food, spirits, hotels and more. Moods of Norway creates consumer experiences with hangtags in the linings, with true stories and statistical details, through concepts with (happy) thoughts in mind. To borrow a neighbouring Swedish company’s tag-line, Moods Of Norway is serious fun.

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