“DESIGN AS ESSENCE OF ENTERPRISE,” OCT 23-24, LJUBLJANA
Jakob Odgaard, Bang & Olufsen, Denmark
Jakob Odgaard is Managing Director of Bang & Olufsen’s Expansion Markets division. From the company’s headquarters in Struer, Denmark, he and his team support an extensive dealer network covering some 40 countries, including Russia, the Middle East, Latin America and India among others.
Odgaard has been 13 years with Bang & Olufsen, with particular expertise in Expansion Markets. He began his career as a consultant with the Carl Bro Group, one of the largest players in the European consultancy market, providing management and strategic counsel to companies.
Today Odgaard also heads Bang & Olufsen Enterprise, a leading provider of custom AV installations to luxury hotels and condominiums, and most recently, took on the role of heading the company’s marketing division, setting the strategic direction for the brand globally.
Founded in 1925 in Struer, Denmark, Bang & Olufsen is world renowned for its distinctive range of quality consumer electronic products including televisions, music systems, loudspeakers, telephones and multimedia products which are sold in 60 countries around the world.
Bang & Olufsen is unique as a brand that bridges the home electronics and lifestyle-luxury categories. The company prides itself on its idea-based products that combine technological excellence with emotional appeal. Many of these products hold places of honour in the permanent collections of the world’s greatest art museums, including the Museum of Modern Art in New York.
To create products with appearance and functionality the company has evolved its unique design and development processes that give designers free reign to create new products which, at the same time, challenge engineers to find a way to manufacture them.
Starting out as the vision of two enterprising young men and their first creation, the ‘Eliminator’, the company’s design process and the evolution of its distinctive product range make it a unique design- and experience-driven enterprise.
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[...] OBJECTS AND USERS: DEMANDING INTERACTION, Paul Cocksedge, designer, Paul Cocksedge Studio, UK, DESIGN AS ESSENCE OF ENTERPRISE, Jakob Odgaard, Bang & Olufsen, Denmark, Carl William Kerchmar – Month of Design conference [...]