“MAKE IT DIFFERENT: FIVE DESIGN TRENDS FOR THE FUTURE,” OCT 23-24, LJUBLJANA
David Carlson, founder, David Report & Designboost, Sweden
David Carlson, founder of David Report, has been working with design as a competitive weapon for twenty years. With design as an added value David helps his assigners create attractive brands ready for the challenges of the future. His assigners include Absolut, Level Vodka and Sony Ericsson.
He is also the founder of the furniture brand David Design, the lifestyle shop Carlson Ahnell and the knowledge company Designboost. Now and then he also serves as moderator and writes chronicles and debate articles. He edits and does the graphic design for a nature preservation organisation magazine.
Carlson regularly lectures on trends concerning design, entrepreneurship, communication and brand development.
Today, Carlsson argues, most companies understand that the products of their competitors have the same technology, price, performance and functions. It’s more or less only the brand and the design that separates them. This then makes it crucial to have an open mind towards the future, to understand the market and its need states.
This involves developing aesthetically-engaging and life-enriching products that talk both to our hearts and to our brains – “feel good” products so to speak. It’s a safe way forward for companies that would like to develop a friendly relationship with their clients and, at the same time, earn lasting brand loyalty.
Carlson talks about the importance of being culturally connected, and having and using knowledge in creating humanistic experiences. He sees it’s about storytelling and how to build factors in that attract consumers; to use design as a tool and channel of communication. Most important is the need to differentiate; to find the white spots or the blue ocean or whatever we might want to call it, to do it your own way.
His approach to design as an experience goes through five different design trends for the future, all based on both micro and macro research made for the trend report David Report.
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[...] TRANSPARENCY DEFINED THROUGH EXPERIENCE, Enrique Limon, Limonlab, USA; Kim Aalto, Mozo, Finland; David Carlson, Sweden; ARE YOU BEING SERVED? Richard Eisermann and Anja Klüver, Prospect, Great Britain; THE [...]