“The Speed of Innovation and Its Impact on Creative Processes”, Frederik Andersen, Denmark

“THE SPEED OF INNOVATION: IMPACTING THE CREATIVE PROCESSES”, OCT 23-24, LJUBLJANA
Frederik Andersen (Denmark), Story Worldwide (London), UK

Frederik Andersen recently moved to work as a creative in London, implementing the Story Worldwide post-advertising mantra in some of the most interesting businesses and brands across Europe.
He came to Story Worldwide from the Copenhagen-based Goodmorning Technology, a creative agency specialising in identity programmes, product design, packaging design and digital interaction, and helping companies achieve success through design.
When not working for their cross-sector and extensive list of clients that included Bang and Olufson, Aztra Zeneca, Fritz Hansen, Widex and Louis Poulsen, Andersen worked with solving design-strategic issues.
He won the Danish Design Prize in the category of Future Products with a software project that digitises architecture processes, and has also pioneered digital photo and online entertainment services as a designer and information architect.

In his ongoing work with solving design-strategic issues, Andersen asks how it is that innovation and speed are often perceived as barriers when creating new value for businesses. Further, he examines how they can be used to our best advantage, and how timely, strategic design can help unfold an organisation’s identity.
“All around us, we see cutting edge products that change our mindset just by using them,” says the 34 year old Danish designer now working as a creative director in London. “It appears that these products came out of nowhere, seemingly overnight, and took the market by storm. In reality, many of these products have a history of 10 – 15 years of development from invention to the final-product stage. If you can synthesise part of this relatively slow process, you can create something extremely valuable.”
In one instance, Andersen demonstrated this conviction with work at the Goodmorning Technology design company, where his work saved a business an eight figure sum by changing their packaging design; he also increased sales by 30% for another client by revitalising a physical product design.

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