“A GREEN WORLD IS OUR GOAL AND DREAM
“, 0CT 23 - 24, LJUBLJANA
Valerie Nomain, Chocolate Agency, China
“Our methodology is based on a holistic approach, as we want to control all the interactions between the brand, the product and the marketing tools. We combine marketing and design because we are convinced this is the most efficient way to create emotion and answer people’s needs. User experience and emotion are our main target to reach people needs and give value to the brand.”
Chocolate was awarded 2 prestigious Red Dot Awards, including one best of the Best award in 2007 with sustainable design concepts. Green is our goal for every design and marketing messages. A green world is our goal and dream.
But how to create a new strong concept? How to intuit the trends, understand the insight, the needs? How to analyse the markets (usage, technologies, business)? Follow the trends or break the rules? And how to make a successful product launch? “Design is not art”. Production, marketing & communication tools. Energy.
ABOUT VALERY NOMAIN
Chocolate Agency is a French marketing and design agency in Shenzhen, China, offering a complete range of services including concept creation, product design, graphic design, and marketing tools. As Chocolate’s General Manager & Design Director, Valerie Nomain works in industrial product design, from innovative concepts to development; graphic design from logo, website design, brand identity to advertising; marketing, brand and design strategy; French and Chinese talents for global and international approach; accross various domains such as consumer electronics, bags, interior design, space concept and design, home devices and lifestyle products.
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[...] Germade, Motorola, Great Britain / India HUMAN NATURE, Victor Gerardo Martinez, VGM design, Mexico HOW TO CREATE A STRONG CONCEPT?, Valerie Nomain, Chocolate, France / China SILENT DESIGN, Frans Joziasse, Park, Germany THE CITY [...]